Comprehensive Outreach and Enrollment Strategy

The State and other stakeholders have embarked on a comprehensive education, outreach and enrollment campaign to inform Vermonters about insurance products and premium assistance programs.  Click here for recent enrollment reports.

An advisory group was formed to guide these efforts, and the Outreach and Enrollment Report produced by the Bi-State Primary Care Association provided the basis for many of the outreach and enrollment strategies.

Through an RFP  process, the Office of Vermont Health Access (OVHA) selected GMMB in April 2007 as the vendor to assist Vermont’s health care reform outreach and enrollment activities. More information on GMMB

In November, 2007 the state launched a major marketing campaign to promote GreenMountainCare, the umbrella name for the family of low-cost and free coverage programs for Vermonters. Go to the Green Mountain Care Media Center to see the television ads and other marketing information.

In addition, the Agency of Human Services is modernizing the administration of Vermont's public benefits program though business process modifications and technology investments.  More Public Benefits Program Information